The NSA whistleblower who revealed the PRISM program has publically revealed himself to be Edward Snowdern, a former private contactor for the NSA. He gave an interview
with journalist Glenn Greenwald about his thoughts on his reasons
behind whistleblowing and what what his experience in the NSA was like.
The following is a transcript of the entire video interview.
Edward Snowden: "My name is Ed Snowden, I'm 29 years old. I worked for Booz Allen Hamilton as an infrastructure analyst for NSA in Hawaii.
Glenn Greenwald: "What are some of the positions that you held previously within the intelligence community?"
Snowden: "I've been a systems engineer, systems
administrator, senior adviser for the Central Intelligence Agency,
solutions consultant, and a telecommunications informations system
officer."
Greenwald: "One of the things people are going to be
most interested in, in trying to understand what, who you are and what
you are thinking is there came some point in time when you crossed this
line of thinking about being a whistleblower to making the choice to
actually become a whistleblower. Walk people through that decision
making process."
Snowden: "When
you're in positions of privileged access like a systems administrator
for the sort of intelligence community agencies, you're exposed to a lot
more information on a broader scale then the average employee and
because of that you see things that may be disturbing but over the
course of a normal person's career you'd only see one or two of these
instances. When you see everything you see them on a more frequent basis
and you recognize that some of these things are actually abuses. And
when you talk to people about them in a place like this where this is
the normal state of business people tend not to take them very seriously
and move on from them."
"But over time that awareness of wrongdoing sort of builds up and you
feel compelled to talk about. And the more you talk about the more
you're ignored. The more you're told its not a problem until eventually
you realize that these things need to be determined by the public and
not by somebody who was simply hired by the government."
Greenwald: "Talk a little bit about how the American surveillance state actually functions. Does it target the actions of Americans?"
Snowden: "NSA and intelligence community in general
is focused on getting intelligence wherever it can by any means
possible. It believes, on the grounds of sort of a self-certification,
that they serve the national interest. Originally we saw that focus very
narrowly tailored as foreign intelligence gathered overseas."
"Now increasingly we see that it's happening domestically and to do
that they, the NSA specifically, targets the communications of everyone.
It ingests them by default. It collects them in its system and it
filters them and it analyses them and it measures them and it stores
them for periods of time simply because that's the easiest, most
efficient, and most valuable way to achieve these ends. So while they
may be intending to target someone associated with a foreign government
or someone they suspect of terrorism, they're collecting you're
communications to do so."
"Any analyst at any time can target anyone, any selector, anywhere.
Where those communications will be picked up depends on the range of the
sensor networks and the authorities that analyst is empowered with. Not
all analysts have the ability to target everything. But I sitting at my
desk certainly had the authorities to wiretap anyone from you or your
accountant to a Federal judge to even the President if I had a personal
e-mail."
Greenwald: "One of the extraordinary parts about
this episode is usually whistleblowers do what they do anonymously and
take steps to remain anonymous for as long as they can, which they hope
often is forever. You on the other hand have decided to do the opposite,
which is to declare yourself openly as the person behind these
disclosures. Why did you choose to do that?"
Snowden: "I think that the public is owed an
explanation of the motivations behind the people who make these
disclosures that are outside of the democratic model. When you are
subverting the power of government that's a fundamentally dangerous
thing to democracy and if you do that in secret consistently as the
government does when it wants to benefit from a secret action that it
took. It'll kind of give its officials a mandate to go, 'Hey tell the
press about this thing and that thing so the public is on our side.' But
they rarely, if ever, do that when an abuse occurs. That falls to
individual citizens but they're typically maligned. It becomes a thing
of 'These people are against the country. They're against the
government' but I'm not."
"I'm no different from anybody else. I don't have special skills. I'm
just another guy who sits there day to day in the office, watches
what's happening and goes, 'This is something that's not our place to
decide, the public needs to decide whether these programs and policies
are right or wrong.' And I'm willing to go on the record to defend the
authenticity of them and say, 'I didn't change these, I didn't modify
the story. This is the truth; this is what's happening. You should
decide whether we need to be doing this.'"
Greenwald: "Have you given thought to what it is
that the US government's response to your conduct is in terms of what
they might say about you, how they might try to depict you, what they
might try to do to you?"
Snowden: "Yeah, I could be rendered by the CIA. I
could have people come after me. Or any of the third-party partners.
They work closely with a number of other nations. Or they could pay off
the Traids. Any of their agents or assets. We've got a CIA station just
up the road and the consulate here in Hong Kong and I'm sure they're
going to be very busy for the next week. And that's a fear I'll live
under for the rest of my life, however long that happens to be."
"You can't come forward against the world's most powerful
intelligence agencies and be completely free from risk because they're
such powerful adversaries. No one can meaningfully oppose them. If they
want to get you, they'll get you in time. But at the same time you have
to make a determination about what it is that's important to you. And if
living unfreely but comfortably is something you're willing to accept,
and I think it many of us are it's the human nature; you can get up
everyday, go to work, you can collect your large paycheck for relatively
little work against the public interest, and go to sleep at night after
watching your shows."
"But if you realize that that's the world you helped create and it's
gonna get worse with the next generation and the next generation who
extend the capabilities of this sort of architecture of oppression, you
realize that you might be willing to accept any risk and it doesn't
matter what the outcome is so long as the public gets to make their own
decisions about how that's applied."
Greenwald: "Why should people care about surveillance?"
Snowden: "Because even if you're not doing anything
wrong you're being watched and recorded. And the storage capability of
these systems increases every year consistently by orders of magnitude
to where it's getting to the point where you don't have to have done
anything wrong. You simply have to eventually fall under suspicion from
somebody even by a wrong call. And then they can use this system to go
back in time and scrutinize every decision you've ever made, every
friend you've ever discussed something with. And attack you on that
basis to sort to derive suspicion from an innocent life and paint anyone
in the context of a wrongdoer."
Greenwald: "We are currently sitting in a room in
Hong Kong, which is where we are because you travelled here. Talk a
little bit about why it is that you came here and specifically there are
going to be people…people speculate that what you really intend to do
is to defect to the country that many see as the number one rival of the
Untied States, which is China. And that what you are really doing is
essentially seeking to aid an enemy of the United States with which you
intend to seek asylum. Can you talk a little about that?"
Snowden: "Sure. So there's a couple assertions in
those arguments that are sort of embedded in the questioning of the
choice of Hong Kong. The first is that China is an enemy of the United
States. It's not. I mean there are conflicts between the United States
government and the Chinese PRC government but the peoples inherently we
don't care. We trade with each other freely, we're not at war, we're not
in armed conflict, and we're not trying to be. We're the largest
trading partners out there for each other."
"Additionally, Hong Kong has a strong tradition of free speech.
People think 'Oh China, Great Firewall.' Mainland China does have
significant restrictions on free speech but the people of Hong Kong have
a long tradition of protesting in the streets, of making there views
known. The internet is not filtered here more so then any other western
government and I believe that the Hong Kong government is actually
independent in relation to a lot of other leading western governments."
Greenwald: "If your motive had been to harm the
United States and help its enemies or if your motive had been personal
material gain were there things you could have done with these documents
to advance those goals that you didn't end up doing?"
Snowden: "Oh absolutely. Anyone in the positions of
access with the technical capabilities that I had could suck out
secrets, pass them on the open market to Russia; they always have an
open door as we do. I had access to the full rosters of everyone working
at the NSA, the entire intelligence community, and undercover assets
all over the world. The locations of every station, we have what their
missions are and so forth."
"If I had just wanted to harm the US? You could shut down the
surveillance system in an afternoon. But that's not my intention. I
think for anyone making that argument they need to think, if they were
in my position and you live a privileged life, you're living in Hawaii,
in paradise, and making a ton of money, 'What would it take you to leave
everything behind?'"
"The greatest fear that I have regarding the outcome for America of
these disclosures is that nothing will change. People will see in the
media all of these disclosures. They'll know the lengths that the
government is going to grant themselves powers unilaterally to create
greater control over American society and global society. But they won't
be willing to take the risks necessary to stand up and fight to change
things to force their representatives to actually take a stand in their
interests."
"And the months ahead, the years ahead it's only going to get worse
until eventually there will be a time where policies will change because
the only thing that restricts the activities of the surveillance state
are policy. Even our agreements with other sovereign governments, we
consider that to be a stipulation of policy rather then a stipulation of
law. And because of that a new leader will be elected, they'll find the
switch, say that 'Because of the crisis, because of the dangers we face
in the world, some new and unpredicted threat, we need more authority,
we need more power.' And there will be nothing the people can do at that
point to oppose it. And it will be turnkey tyranny."
Dig for Gold, Sell Shovels (or Neither)?
Are your digging for gold or are you selling shovels? Which is best for your career, for your business, for you?
Is it possible that neither career or business strategy is best for
you? Let's begin with a bit of a history lesson for background:
The California Gold Rush
began in 1848, when gold was discovered in Coloma, California. By the
beginning of 1849, word of the Gold Rush had spread around the world,
and 300,000 gold-seekers and merchants rushed to California from
virtually every continent. By 1850, most of the easily accessible gold
had been collected and only a small percentage of people actually struck
it rich with the precious metal; however, the impact of the immense
population increase built a new, vibrant and diverse economy.
Today, many marketing strategies are built around the
competing ideas of digging for gold and selling shovels, inspired by the
California Gold Rush:
- Digging for gold is attributed to the human tendency of seeking the quickest route from Point A (where you are now) to Point B (financial wealth); largely viewed by the non-gold diggers as a foolish, greedy endeavor.
- Selling shovels is attributed to providing products and services to meet the demands of gold diggers; often perceived as the intelligent, virtuous strategy, summarized in the mantra: "Stop digging for gold and start selling shovels!"
- As the economy shifts ever more to a service based economy, the jobs and careers that seem to be the most promising are those that help others sell their ideas, products, and services; which makes the "selling shovels" strategy appear to be the most viable, and therefore the wise career choice.
A prime example for the competing ideas of digging for gold and
selling shovels can be illustrated in the ultimate serviced-based engine
-- the Internet -- and the explosion of blogs and other search
engine-friendly marketing tools.
With well over 100 million blogs on the Internet today, the
statistical likelihood of earning big money writing in a blog
is not much better than playing the lottery. There are, however,
millions of people who enjoy creating blogs and are quite confident (or
delusional, depending upon the particular case) that their writing and
marketing skills,
combined with incredible luck and timing will enable them to strike it
rich. These are the gold diggers.
But are we now in an 1850-like environment, where the easily
accessible gold has already been collected? Many of the most successful
bloggers are now selling shovels; they are selling products and
services to other bloggers, such as this eBook on (you guessed it) how to sell your own eBook.
"One's own self is well hidden from one's own self; of all mines of treasure, one's own is the last to be dug up." ~ Friedrich Nietzsche
But is there really anything wrong with digging for gold? What makes
the shovel sellers smarter? Aren't they really trying to "strike it
rich" also?
Neither pursuit is
inherently wrong (or right). The only foolish pursuit is the one that is blindly
chosen -- the one that is chosen for reasons, such as money, other than
self-actualization.
I believe the true key to success at anything you do is rooted in
self-knowledge, which largely consists of defining terms for yourself.
Perhaps "digging for gold" is not even a pursuit of monetary and
material wealth at all. To know the Self is to be rich. Digging for
gold is a passionate pursuit. Selling shovels can also be a passionate
pursuit. The gold digger and shovel seller may view their own particular
career as prudent and the other as foolish. One would not be happy being (or would exist without)
the other; but this is precisely the point!
You may never find gold, in terms of monetary wealth; you may never own
a successful business; you may never make six figures as a blogger; but
if you discover your Self, you have found gold, in the form of meaning,
purpose and self-actualization, regardless of the monetary or material
result...
Do not endeavor to dig for gold or sell shovels; be yourself. Just consider the example and words of someone who happened to write a little book called Walden
during the prime years of the Gold Rush:
"A grain of gold will gild a great surface, but not so much as a grain of wisdom." ~ Henry David Thoreaucourtesy: financial philosopy
Dig Gold, Sell Shovels (or either) ?
"When the crisis came, the serious limitations of existing economic and financial models immediately became apparent." "There is also a strong belief, which I share, that bad or oversimplistic and overconfident economics helped create the crisis."
Now, you've probably all heard of similar criticism coming from people who are skeptical of capitalism. But this is different. This is coming from the heart of finance. The first quote is from Jean-Claude Trichet when he was governor of the European Central Bank. The second quote is from the head of the U.K. Financial Services Authority. Are these people implying that we don't understand the economic systems that drive our modern societies? It gets worse. "We spend billions of dollars trying to understand the origins of the universe while we still don't understand the conditions for a stable society, a functioning economy, or peace."
What's happening here? How can this be possible? Do we really understand more about the fabric of reality than we do about the fabric which emerges from our human interactions? Unfortunately, the answer is yes. But there's an intriguing solution which is coming from what is known as the science of complexity.
To explain what this means and what this thing is, please let me quickly take a couple of steps back. I ended up in physics by accident. It was a random encounter when I was young, and since then, I've often wondered about the amazing success of physics in describing the reality we wake up in every day. In a nutshell, you can think of physics as follows. So you take a chunk of reality you want to understand and you translate it into mathematics. You encode it into equations. Then predictions can be made and tested. We're actually really lucky that this works, because no one really knows why the thoughts in our heads should actually relate to the fundamental workings of the universe. Despite the success, physics has its limits. As Dirk Helbing pointed out in the last quote, we don't really understand the complexity that relates to us, that surrounds us. This paradox is what got me interested in complex systems. So these are systems which are made up of many interconnected or interacting parts: swarms of birds or fish, ant colonies, ecosystems, brains, financial markets. These are just a few examples. Interestingly, complex systems are very hard to map into mathematical equations, so the usual physics approach doesn't really work here.
So what do we know about complex systems? Well, it turns out that what looks like complex behavior from the outside is actually the result of a few simple rules of interaction. This means you can forget about the equations and just start to understand the system by looking at the interactions, so you can actually forget about the equations and you just start to look at the interactions. And it gets even better, because most complex systems have this amazing property called emergence. So this means that the system as a whole suddenly starts to show a behavior which cannot be understood or predicted by looking at the components of the system. So the whole is literally more than the sum of its parts. And all of this also means that you can forget about the individual parts of the system, how complex they are. So if it's a cell or a termite or a bird, you just focus on the rules of interaction.
As a result, networks are ideal representations of complex systems. The nodes in the network are the system's components and the links are given by the interactions. So what equations are for physics, complex networks are for the study of complex systems.
This approach has been very successfully applied to many complex systems in physics, biology, computer science, the social sciences, but what about economics? Where are economic networks? This is a surprising and prominent gap in the literature. The study we published last year called "The Network of Global Corporate Control" was the first extensive analysis of economic networks. The study went viral on the Internet and it attracted a lot of attention from the international media. This is quite remarkable, because, again, why did no one look at this before? Similar data has been around for quite some time.
What we looked at in detail was ownership networks. So here the nodes are companies, people, governments, foundations, etc. And the links represent the shareholding relations, so Shareholder A has x percent of the shares in Company B. And we also assign a value to the company given by the operating revenue. So ownership networks reveal the patterns of shareholding relations. In this little example, you can see a few financial institutions with some of the many links highlighted.
Now you may think that no one's looked at this before because ownership networks are really, really boring to study. Well, as ownership is related to control, as I shall explain later, looking at ownership networks actually can give you answers to questions like, who are the key players? How are they organized? Are they isolated? Are they interconnected? And what is the overall distribution of control? In other words, who controls the world? I think this is an interesting question.
And it has implications for systemic risk. This is a measure of how vulnerable a system is overall. A high degree of interconnectivity can be bad for stability, because then the stress can spread through the system like an epidemic.
Scientists have sometimes criticized economists who believe ideas and concepts are more important than empirical data, because a foundational guideline in science is: Let the data speak. Okay. Let's do that.
So we started with a database containing 13 million ownership relations from 2007. This is a lot of data, and because we wanted to find out who rules the world, we decided to focus on transnational corporations, or TNCs for short. These are companies that operate in more than one country, and we found 43,000. In the next step, we built the network around these companies, so we took all the TNCs' shareholders, and the shareholders' shareholders, etc., all the way upstream, and we did the same downstream, and ended up with a network containing 600,000 nodes and one million links. This is the TNC network which we analyzed.
And it turns out to be structured as follows. So you have a periphery and a center which contains about 75 percent of all the players, and in the center there's this tiny but dominant core which is made up of highly interconnected companies. To give you a better picture, think about a metropolitan area. So you have the suburbs and the periphery, you have a center like a financial district, then the core will be something like the tallest high rise building in the center. And we already see signs of organization going on here. Thirty-six percent of the TNCs are in the core only, but they make up 95 percent of the total operating revenue of all TNCs.
Okay, so now we analyzed the structure, so how does this relate to the control? Well, ownership gives voting rights to shareholders. This is the normal notion of control. And there are different models which allow you to compute the control you get from ownership. If you have more than 50 percent of the shares in a company, you get control, but usually it depends on the relative distribution of shares. And the network really matters. About 10 years ago, Mr. Tronchetti Provera had ownership and control in a small company, which had ownership and control in a bigger company. You get the idea. This ended up giving him control in Telecom Italia with a leverage of 26. So this means that, with each euro he invested, he was able to move 26 euros of market value through the chain of ownership relations.
Now what we actually computed in our study was the control over the TNCs' value. This allowed us to assign a degree of influence to each shareholder. This is very much in the sense of Max Weber's idea of potential power, which is the probability of imposing one's own will despite the opposition of others.
If you want to compute the flow in an ownership network, this is what you have to do. It's actually not that hard to understand. Let me explain by giving you this analogy. So think about water flowing in pipes where the pipes have different thickness. So similarly, the control is flowing in the ownership networks and is accumulating at the nodes. So what did we find after computing all this network control? Well, it turns out that the 737 top shareholders have the potential to collectively control 80 percent of the TNCs' value. Now remember, we started out with 600,000 nodes, so these 737 top players make up a bit more than 0.1 percent. They're mostly financial institutions in the U.S. and the U.K. And it gets even more extreme. There are 146 top players in the core, and they together have the potential to collectively control 40 percent of the TNCs' value.
What should you take home from all of this? Well, the high degree of control you saw is very extreme by any standard. The high degree of interconnectivity of the top players in the core could pose a significant systemic risk to the global economy and we could easily reproduce the TNC network with a few simple rules. This means that its structure is probably the result of self-organization. It's an emergent property which depends on the rules of interaction in the system, so it's probably not the result of a top-down approach like a global conspiracy.
Our study "is an impression of the moon's surface. It's not a street map." So you should take the exact numbers in our study with a grain of salt, yet it "gave us a tantalizing glimpse of a brave new world of finance." We hope to have opened the door for more such research in this direction, so the remaining unknown terrain will be charted in the future. And this is slowly starting. We're seeing the emergence of long-term and highly-funded programs which aim at understanding our networked world from a complexity point of view. But this journey has only just begun, so we will have to wait before we see the first results.
Now there is still a big problem, in my opinion. Ideas relating to finance, economics, politics, society, are very often tainted by people's personal ideologies. I really hope that this complexity perspective allows for some common ground to be found. It would be really great if it has the power to help end the gridlock created by conflicting ideas, which appears to be paralyzing our globalized world. Reality is so complex, we need to move away from dogma. But this is just my own personal ideology.
Thank you.
(Applause)
Who controls the world: James B. Glattfelder ?
Hi. This is my mobile phone. A mobile phone can change your life, and a mobile phone gives you individual freedom. With a mobile phone, you can shoot a crime against humanity in Syria. With a mobile phone, you can tweet a message and start a protest in Egypt. And with a mobile phone, you can record a song, load it up to SoundCloud and become famous. All this is possible with your mobile phone.
I'm a child of 1984, and I live in the city of Berlin. Let's go back to that time, to this city. Here you can see how hundreds of thousands of people stood up and protested for change. This is autumn 1989, and imagine that all those people standing up and protesting for change had a mobile phone in their pocket.
Who in the room has a mobile phone with you? Hold it up. Hold your phones up, hold your phones up! Hold it up. An Android, a Blackberry, wow. That's a lot. Almost everybody today has a mobile phone.
But today I will talk about me and my mobile phone, and how it changed my life. And I will talk about this. These are 35,830 lines of information. Raw data. And why are these informations there? Because in the summer of 2006, the E.U. Commission tabled a directive.
This directive [is] called Data Retention Directive. This directive says that each phone company in Europe, each Internet service company all over Europe, has to store a wide range of information about the users. Who calls whom? Who sends whom an email? Who sends whom a text message? And if you use your mobile phone, where you are. All this information is stored for at least six months, up to two years by your phone company or your Internet service provider.
And all over Europe, people stood up and said, "We don't want this." They said, we don't want this data retention. We want self-determination in the digital age, and we don't want that phone companies and Internet companies have to store all this information about us. They were lawyers, journalists, priests, they all said: "We don't want this."
And here you can see, like 10 thousands of people went out on the streets of Berlin and said, "Freedom, not fear." And some even said, this would be Stasi 2.0. Stasi was the secret police in East Germany.
And I also ask myself, does it really work? Can they really store all this information about us? Every time I use my mobile phone? So I asked my phone company, Deutsche Telekom, which was at that time the largest phone company in Germany, and I asked them, please, send me all the information you have stored about me. And I asked them once, and I asked them again, and I got no real answer. It was only blah blah answers.
But then I said, I want to have this information, because this is my life you are protocoling. So I decided to start a lawsuit against them, because I wanted to have this information. But Deutsche Telekom said, no, we will not give you this information. So at the end, I had a settlement with them. I'll put down the lawsuit and they will send me all the information I ask for. Because in the mean time, the German Constitutional Court ruled that the implementation of this E.U. directive into German law was unconstitutional.
So I got this ugly brown envelope with a C.D. inside. And on the C.D., this was on. Thirty-five thousand eight hundred thirty lines of information. At first I saw it, and I said, okay, it's a huge file. Okay. But then after a while I realized, this is my life. This is six months of my life, into this file.
So I was a little bit skeptical, what should I do with it? Because you can see where I am, where I sleep at night, what I am doing. But then I said, I want to go out with this information. I want to make them public. Because I want to show the people what does data retention mean.
So together with Zeit Online and Open Data City, I did this. This is a visualization of six months of my life. You can zoom in and zoom out, you can wind back and fast forward. You can see every step I take. And you can even see how I go from Frankfurt by train to Cologne, and how often I call in between.
All this is possible with this information. That's a little bit scary. But it is not only about me. It's about all of us. First, it's only like, I call my wife and she calls me, and we talk to each other a couple of times. And then there are some friends calling me, and they call each other. And after a while you are calling you, and you are calling you, and you have this great communication network.
But you can see how your people are communicating with each other, what times they call each other, when they go to bed. You can see all of this. You can see the hubs, like who are the leaders in the group. If you have access to this information, you can see what your society is doing. If you have access to this information, you can control your society.
This is a blueprint for countries like China and Iran. This is a blueprint how to survey your society, because you know who talks to whom, who sends whom an email, all this is possible if you have access to this information. And this information is stored for at least six months in Europe, up to two years.
Like I said at the beginning, imagine that all those people on the streets of Berlin in autumn of 1989 had a mobile phone in their pocket. And the Stasi would have known who took part at this protest, and if the Stasi would have known who are the leaders behind it, this may never have happened. The fall of the Berlin Wall would maybe not [have been] there. And in the aftermath, also not the fall of the Iron Curtain. Because today, state agencies and companies want to store as much information as they can get about us, online and offline. They want to have the possibility to track our lives, and they want to store them for all time.
But self-determination and living in the digital age is no contradiction. But you have to fight for your self-determination today. You have to fight for it every day. So, when you go home, tell your friends that privacy is a value of the 21st century, and it's not outdated. When you go home, tell your representative only because companies and state agencies have the possibility to store certain information, they don't have to do it. And if you don't believe me, ask your phone company what information they store about you.
So, in the future, every time you use your mobile phone, let it be a reminder to you that you have to fight for self-determination in the digital age. Thank you.
(Applause)
Malte Spitz: Your phone company is watching
In Summary
- In the job market for example, one of the growing careers is language translation. Due to growing economic relations between slovakia and various countries of the world, knowing a foreign language gives one the much-needed edge.
- But for some people, learning a new language may be boring and tedious, but for others a new language is their passion.
- It can also be very expensive and time consuming as you may have to enrol in a course. We all know that in this age of technology, big text books are not always fun; instead they can put you to sleep.
If your work involves regular contact with speakers of foreign
languages, being able to talk to them in their own languages will help
you to communicate with them.It may also help you to make sales and to
negotiate and secure contracts. In sum, it will help you to better
interact with citizens of the world. There has always been a growing importance for
languages, whether native or foreign, especially in today’s era where
communication has reached its peak and the world has become a smaller
place.
Learning a foreign language gives students an opportunity to appear for international examinations like TOFEL, JLPT and DELE and so on.In the job market for example, one of the growing careers is language translation. Due to growing economic relations between Slovakia and various countries of the world, knowing a foreign language gives one the much-needed edge.But for some people, learning a new language may be boring and tedious, but for others a new language is their passion.
Learning a foreign language gives students an opportunity to appear for international examinations like TOFEL, JLPT and DELE and so on.In the job market for example, one of the growing careers is language translation. Due to growing economic relations between Slovakia and various countries of the world, knowing a foreign language gives one the much-needed edge.But for some people, learning a new language may be boring and tedious, but for others a new language is their passion.
It can also be very expensive and time consuming as you may have to enrol in a course. We all know that in this age of technology, big text books are not always fun; instead they can put you to sleep. Technology however, has found a way of making a new language fun and easy to learn. Digital technology creates new learning opportunities and introduces new elements into the cognitive process of foreign language learning.Rather than having to pore over a book and answer multiple-guess questions, you can find sophisticated apps to help. The app that I have found most powerful is Babbel available on Babbel.com. It’s a companion to the bigger Babbel online package and covers 11 languages.
The different language apps are all similar, and they’re free on iOS and Android. You can set up a free account to keep track of your learning, and this will let you try the full fee-carrying online programme. These study aids are also easy to take everywhere as we move across the globe. If Babbel’s doesn’t appeal, then you may like apps from Busuu.org. It has a similar style of teaching words and phrases alongside an image and with recordings of native speakers, combined with games and exercises to really carve the language into your memory. There’s even a bit of gamification as the apps award you “busuu-berries” if you complete an exercise. Learning a language sometimes seems as difficult as dieting. The solution is to figure out how to stay interested after the novelty wears off.
To counter boredom, online language programmes
have introduced crossword puzzles, interactive videos and other games to
reward users for making progress.There are also many websites that provide you with
the facility of learning a new language. Not only do you learn by
reading but you can also learn by using interactive games and lessons
each website provides. This way you can learn through phonics which
improves your vocabulary and fluency when speaking.
How do you know your progress? Well, most websites will require you to sign up for free in order to keep a track of your progress. It will show you your strong and weak points and identify areas where you need to improve. There are many websites that help one to learn new languages. For example, on BBC.com, users will find instruction for 40 languages, including French, Spanish, Greek, Chinese, German, Italian and Portuguese. According to the BBC, the syllabus conforms to the first level of the Common European Framework of Reference for Languages.
Apps make learning new languages fun and easy
Transcipt
How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded ... and they didn't achieve powered man flight, and the Wright brothers beat them to it. There's something else at play here. About three and a half years ago I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, there's a pattern. As it turns out, all the great and inspiring leaders and organizations in the world -- whether it's Apple or Martin Luther King or the Wright brothers -- they all think, act and communicate the exact same way. And it's the complete opposite to everyone else. All I did was codify it, and it's probably the world's simplest idea. I call it the golden circle.
Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren't. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It's obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations -- regardless of their size, regardless of their industry -- all think, act and communicate from the inside out.
Let me give you an example. I use Apple because they're easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, simple to use and user friendly. Want to buy one?" "Meh." And that's how most of us communicate. That's how most marketing is done, that's how most sales is done and that's how most of us communicate interpersonally. We say what we do, we say how we're different or how we're better and we expect some sort of a behavior, a purchase, a vote, something like that. Here's our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients who do business with us. Here's our new car: It gets great gas mileage, it has leather seats, buy our car. But it's uninspiring.
Here's how Apple actually communicates. "Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?" Totally different right? You're ready to buy a computer from me. All I did was reverse the order of the information. What it proves to us is that people don't buy what you do; people buy why you do it. People don't buy what you do; they buy why you do it.
This explains why every single person in this room is perfectly comfortable buying a computer from Apple. But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. But, as I said before, Apple's just a computer company. There's nothing that distinguishes them structurally from any of their competitors. Their competitors are all equally qualified to make all of these products. In fact, they tried. A few years ago, Gateway came out with flat screen TVs. They're eminently qualified to make flat screen TVs. They've been making flat screen monitors for years. Nobody bought one. Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products -- and nobody bought one. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. Why would you buy an MP3 player from a computer company? But we do it every day. People don't buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. Here's the best part:
None of what I'm telling you is my opinion. It's all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our Homo sapien brain, our neocortex, corresponds with the "what" level. The neocortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty. It's also responsible for all human behavior, all decision-making, and it has no capacity for language.
In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesn't drive behavior. When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. You know, sometimes you can give somebody all the facts and figures, and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb, it doesn't "feel" right? Because the part of the brain that controls decision-making doesn't control language. And the best we can muster up is, "I don't know. It just doesn't feel right." Or sometimes you say you're leading with your heart, or you're leading with your soul. Well, I hate to break it to you, those aren't other body parts controlling your behavior. It's all happening here in your limbic brain, the part of the brain that controls decision-making and not language.
But if you don't know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do. Again, the goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it's to hire people who believe what you believe. I always say that, you know, if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears. And nowhere else is there a better example of this than with the Wright brothers.
Most people don't know about Samuel Pierpont Langley. And back in the early 20th century, the pursuit of powered man flight was like the dot com of the day. Everybody was trying it. And Samuel Pierpont Langley had, what we assume, to be the recipe for success. I mean, even now, you ask people, "Why did your product or why did your company fail?" and people always give you the same permutation of the same three things: under-capitalized, the wrong people, bad market conditions. It's always the same three things, so let's explore that. Samuel Pierpont Langley was given 50,000 dollars by the War Department to figure out this flying machine. Money was no problem. He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected; he knew all the big minds of the day. He hired the best minds money could find and the market conditions were fantastic. The New York Times followed him around everywhere, and everyone was rooting for Langley. Then how come we've never heard of Samuel Pierpont Langley?
A few hundred miles away in Dayton Ohio, Orville and Wilbur Wright, they had none of what we consider to be the recipe for success. They had no money; they paid for their dream with the proceeds from their bicycle shop; not a single person on the Wright brothers' team had a college education, not even Orville or Wilbur; and The New York Times followed them around nowhere. The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief. They believed that if they could figure out this flying machine, it'll change the course of the world. Samuel Pierpont Langley was different. He wanted to be rich, and he wanted to be famous. He was in pursuit of the result. He was in pursuit of the riches. And lo and behold, look what happened. The people who believed in the Wright brothers' dream worked with them with blood and sweat and tears. The others just worked for the paycheck. And they tell stories of how every time the Wright brothers went out, they would have to take five sets of parts, because that's how many times they would crash before they came in for supper.
And, eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. We found out about it a few days later. And further proof that Langley was motivated by the wrong thing: The day the Wright brothers took flight, he quit. He could have said, "That's an amazing discovery, guys, and I will improve upon your technology," but he didn't. He wasn't first, he didn't get rich, he didn't get famous so he quit.
People don't buy what you do; they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe. But why is it important to attract those who believe what you believe? Something called the law of diffusion of innovation, and if you don't know the law, you definitely know the terminology. The first two and a half percent of our population are our innovators. The next 13 and a half percent of our population are our early adopters. The next 34 percent are your early majority, your late majority and your laggards. The only reason these people buy touch tone phones is because you can't buy rotary phones anymore.
(Laughter)
We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips. And I love asking businesses, "What's your conversion on new business?" And they love to tell you, "Oh, it's about 10 percent," proudly. Well, you can trip over 10 percent of the customers. We all have about 10 percent who just "get it." That's how we describe them, right? That's like that gut feeling, "Oh, they just get it." The problem is: How do you find the ones that get it before you're doing business with them versus the ones who don't get it? So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, "Crossing the Chasm" -- because, you see, the early majority will not try something until someone else has tried it first. And these guys, the innovators and the early adopters, they're comfortable making those gut decisions. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available.
These are the people who stood in line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf. These are the people who spent 40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard. And, by the way, they didn't do it because the technology was so great; they did it for themselves. It's because they wanted to be first. People don't buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe. The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: They were first. People don't buy what you do; they buy why you do it.
So let me give you a famous example, a famous failure and a famous success of the law of diffusion of innovation. First, the famous failure. It's a commercial example. As we said before, a second ago, the recipe for success is money and the right people and the right market conditions, right? You should have success then. Look at TiVo. From the time TiVo came out about eight or nine years ago to this current day, they are the single highest-quality product on the market, hands down, there is no dispute. They were extremely well-funded. Market conditions were fantastic. I mean, we use TiVo as verb. I TiVo stuff on my piece of junk Time Warner DVR all the time.
But TiVo's a commercial failure. They've never made money. And when they went IPO, their stock was at about 30 or 40 dollars and then plummeted, and it's never traded above 10. In fact, I don't think it's even traded above six, except for a couple of little spikes. Because you see, when TiVo launched their product they told us all what they had. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits without you even asking." And the cynical majority said, "We don't believe you. We don't need it. We don't like it. You're scaring us." What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. It pauses live TV, skips commercials, memorizes your viewing habits, etc., etc." People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe.
Now let me give you a successful example of the law of diffusion of innovation. In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr. King speak. They sent out no invitations, and there was no website to check the date. How do you do that? Well, Dr. King wasn't the only man in America who was a great orator. He wasn't the only man in America who suffered in a pre-civil rights America. In fact, some of his ideas were bad. But he had a gift. He didn't go around telling people what needed to change in America. He went around and told people what he believed. "I believe, I believe, I believe," he told people. And people who believed what he believed took his cause, and they made it their own, and they told people. And some of those people created structures to get the word out to even more people. And lo and behold, 250,000 people showed up on the right day at the right time to hear him speak.
How many of them showed up for him? Zero. They showed up for themselves. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. It's what they believed, and it wasn't about black versus white: 25 percent of the audience was white. Dr. King believed that there are two types of laws in this world: those that are made by a higher authority and those that are made by man. And not until all the laws that are made by man are consistent with the laws that are made by the higher authority will we live in a just world. It just so happened that the Civil Rights Movement was the perfect thing to help him bring his cause to life. We followed, not for him, but for ourselves. And, by the way, he gave the "I have a dream" speech, not the "I have a plan" speech.
(Laughter)
Listen to politicians now, with their comprehensive 12-point plans. They're not inspiring anybody. Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they're individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them.
Thank you very much.
Simon Sinek: How great leaders inspire action
How great leaders inspire action
… and does Google and Wikipedia make it better or worse? Studies show
that other people and tools influence our brain power as much as our own
minds.
I’ve written before about whether or not the internet is rewiring our brains, but here the question is about how we seek to define intelligence itself. And the answer appears to be an intriguing one. Because when you look at the evidence from psychological studies, it suggests that much of our intelligence comes from how we coordinate ourselves with other people and our environment.
An influential theory among psychologists is that we're cognitive misers. This is the idea that we are reluctant to do mental work unless we have to, we try to avoid thinking things though fully when a short cut is available. If you've ever voted for the political candidate with the most honest smile, or chosen a restaurant based on how many people are already sitting in there, then you've been a cognitive miser. The theory explains why we'd much rather type a zipcode into a sat-nav device or Google Maps than memorise and recall the location of a venue – it's so much easier to do so.
Research shows that people don't tend to rely on their memories for things they can easily access. Things like the world in front of our eyes, for example, can be changed quite radically without people noticing. Experiments have shown that buildings can somehow disappear from pictures we're looking at, or the people we're talking to can be switched with someone else, and often we won't notice – a phenomenon called “change blindness”. This isn't as an example of human stupidity – far from it, in fact – this is an example of mental efficiency. The mind relies on the world as a better record than memory, and usually that's a good assumption.
As a result, philosophers have suggested that the mind is designed to spread itself out over the environment. So much so that, they suggest, the thinking is really happening in the environment as much as it is happening in our brains. The philosopher Andy Clark called humans "natural born cyborgs", beings with minds that naturally incorporate new tools, ideas and abilities. From Clark's perspective, the route to a solution is not the issue – having the right tools really does mean you know the answers, just as much as already knowing the answer.
Society wins
A memory study by Daniel Wegner of Harvard University provides a neat example of this effect. Couples were asked to come into the lab to take a memorisation test. Half the couples were kept together, and half were reassigned to pair up with someone they didn't know. Both groups then studied a list of words in silence, and were then tested individually. The pairs that were made up of a couple in a relationship could remember more items, both overall and as individuals.
What happened, according to Wegner, was that the couples in a relationship had a good understanding of their partners. Because of this they would tacitly divide up the work between them, so that, say, one partner would remember words to do with technology, assuming the other would remember the words to do with sports. In this way, each partner could concentrate on their strengths, and so individually they outperformed people in couples where no mental division of labour was possible. Just as you rely on a search engine for answers, so you can rely on people you deal with regularly to think about certain things, developing a shared system for committing items to memory and bringing them out again, what Wegner called “transactive memory”.
Having minds that work this way is one of the great strengths of the human species. Rather than being forced to rely on our own resources for everything, we can share our knowledge and so pool our understanding. Technology keeps track of things for individuals so we don't have to, while large systems of knowledge serve the needs of society as a whole. I don't know how a computer works, or how to grow broccoli, but that knowledge is out there and I get to benefit. And the internet provides even more potential to share this knowledge. Wikipedia is one of the best examples – an evolving store of the world's knowledge for which everyone can benefit from. I use Wikipedia every day, aware of all the caveats of doing so, because it supports me in all the thinking I do for things like this column.
So as well as having a physical environment – like the rooms or buildings we live or work in – we also have a mental environment. Which means that when I ask you where your mind is, you shouldn’t point toward the centre of your forehead. As research on areas like transactive memory shows, our minds are made up just as much by the people and tools around us as they are by the brain cells inside our skull.
Courtesy
Article by Tom Stafford @tomstafford.
What makes us intelligent?
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